Digital Advertising and Brand Strategy Academy for High Schoolers at UCLA Anderson School of Management
UCLA Anderson School of Management
Apply NowWant to build standout marketing skills in LA? Join UCLA Anderson’s Digital Advertising and Brand Strategy Academy to explore entertainment, sports and media marketing, workshop real campaigns, visit brand HQs and boost your uni/career-ready portfolio.
The Digital Advertising and Brand Strategy Academy is an immersive summer program run at UCLA Anderson School of Management for high school students (ages 14-18). Over 2-3 week sessions in Los Angeles, participants learn core digital marketing principles with a strong focus on marketing within entertainment, sports and media industries.
The curriculum combines interactive lectures, hands-on workshops and field visits to brand headquarters and iconic local locations. Students develop practical skills in social media strategy, content creation (photography, video editing, graphic design), analytics and influencer marketing using industry-standard tools.
The program culminates in a team-based capstone project where students design and execute a professional digital marketing campaign and compile a portfolio showcasing their work. Residential (boarding) and day options are offered.
Tuition includes academic tuition, housing for residential participants, two meals per day, excursions and campus transportation. International students receive visa support, arrival assistance, insurance and an International Registration Fee as described in the course materials.
Participants receive a course completion certificate and instructor feedback following the program.
Successful Course Completion Certificate and Letter of Recognition (student performance reports provided; some credit-bearing classes provide grade reports and transcript request instructions)
June - Boarding (3 weeks)
June - Day (3 weeks)
July - Boarding (2 weeks)
July - Day (2 weeks)
Location
- Aged 14–18 (high school students)
- Majority of A and/or B grades in high school courses
- Completion of the Summer Institute application is required
- International students from non-Visa Waiver Program countries require a B-2 visitor visa; students from Visa Waiver Program countries must apply for an ESTA
- International students pay a mandatory International Registration Fee (residential $379 or commuter $239) which is non-refundable
£3,589
Multiple pricing options depending on session type. Residential (boarding) and day-only options are available. Example published prices include: June boarding £7,478 (3 weeks), June day £3,888 (3 weeks), July boarding £5,833 (2 weeks), July day £3,589 (2 weeks). Tuition includes academic tuition, housing for residential programs, two meals per day (breakfast & dinner), excursions and activities, transportation for included activities, and campus safety/supervision. Airfare, off-campus meals, laundry, personal spending, medical expenses and an application fee are not included.
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