GlowMetrics Data2Digital: Digital Marketing and Analytics Lab Insight Day

This remote insight day gives young people aged 16 to 19 an introduction to digital marketing and analytics through the work of GlowMetrics. Participants explore how brands use data to understand audiences, shape campaigns, and make better marketing decisions.

The session is hands-on and practical. You will work with a real dataset, learn how to turn findings into strategy, and build your own data-driven campaign with guidance from GlowMetrics analysts. The day also covers dashboards, KPIs, user behaviour, campaign performance data, and the role of data storytelling in modern marketing.

Alongside the practical activities, the opportunity highlights careers in digital marketing, analytics, and presenting insights clearly. It is designed for students who want to see how data underpins marketing decisions and to develop skills in teamwork, communication, problem solving, and creativity.