Heathrow Airport Marketing Virtual Work Experience

Discover the marketing behind Heathrow, Britain’s busiest airport, through a flexible virtual work experience programme. You will explore how branding, customer research and wider market trends shape the way Heathrow communicates with a wide variety of customers, and how marketing supports one of Europe’s busiest transport hubs.

The programme includes an introduction to Heathrow, an overview of the marketing sector, and modules on marketing and branding, digital marketing and employability. Activities and quizzes are built in throughout, including work on user personas, social media campaign mind-mapping and other thought-provoking tasks designed to help you build practical insight into the profession.

You will also gain an understanding of the skills needed to succeed in the world of work, including teamwork, leadership and CV development. With over 7 hours of content, a certificate of completion and the chance to complete the material at your own pace, this experience is designed to help you decide whether marketing could be the right career path for you.