Quintus Scholars Marketing & Digital Branding

Quintus Scholars' Marketing & Digital Branding programme is a two-week summer school focused on consumer psychology, brand strategy and digital influence. It is designed for students who want to understand marketing as a strategic discipline rather than just promotion, with teaching built around real brand briefs, campaign analysis and evidence-led decision-making.

Across the programme, students explore how people make purchasing decisions, how brands position themselves in the market, how to carry out consumer research, and how to build effective digital campaigns. Later sessions move into content strategy, influencer marketing, brand ethics and social responsibility, helping participants think critically about what makes marketing persuasive, credible and measurable.

Teaching combines strategy seminars, workshops and evening programme activities, with opportunities to develop and present a brand audit and an integrated campaign pitch. The course is suitable for beginners as well as students who already have a strong interest in business, marketing or psychology, and it is structured to challenge participants with practical, real-world work throughout.