Build a full business plan and marketing project while exploring how future businesses can become more sustainable. St Andrews staff teach lectures alongside seminars, group work and independent study, with topics spanning business ethics, women entrepreneurs and luxury-market advertising.
This summer course introduces participants to what it is like to study Management and Economics at the University of St Andrews, with an emphasis on sustainability and on how future businesses could become more sustainable. It is designed to give an academic taste of university-level study in a subject area that combines management, economics and entrepreneurship.
The course includes a mixture of lectures, seminars, group work and independent study. Lecture content is taught by staff of the University of St Andrews, and the teaching is designed to help participants build confidence with academic discussion and analysis while engaging with business-focused ideas.
Participants will explore topics such as business ethics, corporate social responsibility, stakeholder impacts, human rights and multinational organisations, women entrepreneurs, luxury market marketing and advertising, and business model regeneration. They will also develop academic writing, critical analysis, argument-building and subject-specific vocabulary, and take part in simulated management and business scenarios, a full business plan and marketing project, and teamwork and presentation activities.
Official certificate from the University of St Andrews
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