University of Gloucestershire Business Project Event

This immersive experience day gives students a real taste of what it is like to study Business at university. It is designed for Year 12 and 13 students, or equivalent, who are curious about the subject and thinking about their next steps after college.

Across the day, students take part in lectures linked to Business, Marketing and Finance before working together on a Mystery Product Pitch. They use what they have learned to develop a creative idea, set a price, identify a target audience and build a convincing business case.

The event is a hands-on introduction to university-level business study at the University of Gloucestershire. It offers a practical opportunity to experience the style of teaching, teamwork and problem-solving involved in the subject, while also giving students a clearer sense of what studying Business at UoG could be like.